You only need a few metrics to track digital marketing success.

How to Track Digital Marketing Results Without a Data Degree

Figuring out how to track digital marketing results can be overwhelming. Most business owners fall into one of two traps: they either track nothing at all, or they feel overwhelmed by massive graphs. Here is a simpler way to think about it.

5 Numbers to Track Digital Marketing Success

You need five numbers to successfully track digital marketing. Cost Per Lead (CPL) shows if your ads are efficient. Click-Through Rate (CTR) shows if your ad copy works. Conversion Rate shows if your landing page is convincing. Return on Ad Spend (ROAS) shows profitability. Finally, Lead-to-Sale Rate shows lead quality.

Free Tools to Use

Google Analytics 4 – Perfect to track digital marketing across your website. Explore it at analytics.google.com.
Meta Ads Manager – CPL, CTR, reach, and spend for social ads.
Google Search Console – Which keywords bring organic traffic.

Also read: Google Ads vs Facebook Ads: Which Should You Use? ?

Want us to set up proper tracking for your campaigns? Talk to Prowebrank ?